Origin Studio Partners with Kelley School of Business to Drive Innovation in ADUs as Housing Solutions

FOR IMMEDIATE RELEASE

Owner of Origin Studio, Brian English, with Kelley Direct MBA students.

Bloomington, IN – May 18, 2025 — Origin Studio, a leading designer and manufacturer of modular Accessory Dwelling Units (ADUs), is proud to announce a strategic collaboration with the Kelley School of Business at Indiana University. As part of the Kelley Direct MBA program, more than 250 students will engage in case competitions aimed at solving real-world challenges facing Origin Studio who provides ADUs as housing solutions.

This partnership marks a unique intersection of business innovation and sustainable housing, as MBA students apply their expertise to develop strategies that support Origin Studio’s growth across sales, operations, and financing. The collaboration includes hands-on research, video interviews with Origin’s leadership team, and competitive presentations offering strategic recommendations for scaling impact and improving efficiency.

“Our work at Origin Studio is about reimagining how we use space, build smarter, and bring beauty to small-scale living,” said Brian English, Founder and CEO of Origin Studio. “Partnering with Kelley’s top-tier MBA students gives us a chance to sharpen our business model while engaging fresh perspectives and bold ideas from future leaders.”

Key focus areas for the student teams will include:

• Enhancing Origin Studio’s sales channels and lead generation strategies

• Streamlining operations and modular production workflows

• Evaluating investment models for sustainable growth

This collaboration reflects Origin Studio’s ongoing commitment to innovation and education, and Kelley’s dedication to real-world learning experiences that make a difference.

About Origin Studio Origin Studio is a company with a purpose: To design and deliver modular ADUs that empower families to invest in their future and adapt to evolving family needs, work lives, and financial realities. With a factory based in Indiana and a growing footprint in California, Origin Studio delivers smart, beautiful ADUs that Make Space for New Possibilities. https://www.originstudio.design/

About Kelley School of Business The Kelley School of Business at Indiana University is one of the premier business schools in the United States, known for its rigorous academic programs and commitment to preparing students for impactful careers. The Kelley Direct Online MBA is consistently ranked among the top in the nation. https://www.kelley.iu.edu

Media Contact: Brian English, Founder & CEO, Origin Studio brian@originstudio.design